Business owners I've met have always ask one of these questions:
"How much does it cost to exhibit?"
"What should I do in the three months before the show?"
"I exhibited once and it didn't work. Was it the trade exhibition or me?"
"Should I be doing this at all?"

​I built a free AI version of myself to help exhibitors take the first step — to consider their options before taking the leap.

It's called the Pre-Show Kit Coaching Bot. It lives on intrepds.com. You can talk to it any time — at 11pm the night before a team meeting, in the back of a Grab on the way to the office, in the few minutes you have between calls.

It's free. It doesn't ask for your email. It doesn't try to sell you anything. It just helps you think.

The bot is built on the same material we use with our clients — the Pre-Show Kit, plus the two principles that shape everything we teach: that exhibitions are a system, not an event, and that the first three years are an investment in visibility, relationships, and brand presence.

The bot doesn't walk you through a 40-page PDF. It asks you one question at a time, gives you the principle, and points you to the kit or the team. It never lectures. It never pushes.

When you open the chat, you'll see suggested questions to get you started. Business owners actually ask:

"I'm thinking about exhibiting for the first time. Is it worth the money?"
"How much does it actually cost to exhibit at an overseas show?"
"I exhibited last year and it didn't work. Was it the show or me?"
"We just came back from a show. What should I be doing in the next 48 hours?"

Pick one. The bot takes it from there.

It also won't do some things — and that's by design.

It won't quote you a booth price. Booth cost depends on size, location, and configuration, and the wrong number does more harm than the right answer delayed. The Pre-Show Kit has the realistic cost breakdown you need.

It won't explain the various government incentives that are available for exporters. Those are real, and they can meaningfully reduce your net cost, but the eligibility rules are specific. The kit covers the principles, and the team handles the specifics.

It won't book a booth for you. It won't introduce you to a buyer. It won't give you tax or legal advice. It won't pretend to be a generic AI assistant. It's a coach, and a coach has a defined role.

Before any company steps onto an exhibition floor, there are questions worth answering honestly — is this the right show, are we ready, what does serious preparation actually look like, and what would make this worth the investment? Those questions are bigger than the booth design or the follow-up cadence. They're the questions that decide whether the rest of the work matters.

​The Pre-Show Kit Coaching Bot is built to focus on that part of the journey. The questions that come before booking. The thinking that determines whether the show is worth doing — and what changes your answer.

The bot is free, on www.intrepds.com, in the corner of the page.

The Pre-Show Kit is also free, and it goes deeper than the bot can in a single conversation. Download it from the same page.

The bot and our team are based in Malaysia, but the principles apply anywhere. If your country has its own export-promotion incentives — grants, tax deductions, cost-share programs — your trade authority will know the details.

If, after talking to the bot and reading the kit, you decide you want a real conversation about your specific show, your timeline, and your commercial objective — reach out to my team via WhatsApp at +60 10-261 1002 or email askus@intrepds.com. We get back to you within a working day. No sales pressure, no obligation. Just a conversation.

If you have feedback on the bot, we'd love to hear it — same WhatsApp and email above.

Exhibitions are worth it, you already know what to do next.

Kenneth Fong has been involved in the exhibitions industry since 2003, supporting Malaysian companies in accessing international markets through world-class trade platforms. Through Intrepid Solutions — anchored by Messe Frankfurt, one of the world's largest trade fair organisers — Kenneth works with businesses to approach exhibitions as a complete commercial system, not just an event.