Kenneth has been involved in the exhibitions industry since 2003, supporting Malaysian companies in accessing international markets through world-class trade platforms.

Through Intrepid Solutions — anchored by Messe Frankfurt, one of the world's largest trade fair organisers — he works closely with businesses to approach exhibitions as a complete commercial system. Not just an event.

​His focus: helping Malaysian companies stop leaving money on the table at exhibitions, and start walking away with real commercial outcomes.